Rangs Electronics Limited | Official Distributor of SONY in Bangladesh
**Rangs Electronics Limited (REL)** is one of Bangladesh’s most established and respected names in the consumer electronics and home appliances industry. Founded in **1984 in Dhaka**, REL has grown from a modest beginning into a market-leading organization driven by innovation, quality, and customer trust.
A Legacy That Began with SONY
A defining milestone in REL’s journey was its strategic partnership with SONY Corporation, Japan. As the official distributor and first authorized licensee of SONY in Bangladesh, Rangs Electronics has been delivering cutting-edge SONY products to Bangladeshi consumers for nearly four decades. This partnership laid the foundation for REL’s reputation for excellence, reliability, and technological leadership.
Expertise Across the Electronics Value Chain
From its early years, REL consistently expanded its capabilities. By the mid-1990s, the company had established strong expertise in:
* Assembly and manufacturing
* Import and export operations
* Nationwide marketing and distribution
* Warranty management and high-quality after-sales service
Under the guidance of visionary founders and skilled professionals, REL quickly secured a strong market position and became one of the most respected private companies in Bangladesh.
Expanding Portfolio of Global Brands
Today, Rangs Electronics Limited represents a diverse portfolio of globally recognized brands, including:
SONY, LG, Kelvinator, Whirlpool, Philips, Zeiss, Fuji, Kenstar, Daishin, and Yasuka
REL’s nationwide network of showrooms and assembly outlets showcases a wide range of products such as:
* Televisions
* Refrigerators
* Air conditioners
* Washing machines
* Microwave ovens
* Air coolers
* Kitchen and home appliances
The RANGS Brand
In the past decade, REL has also made significant investments in its own brand, **RANGS**. Designed to meet the needs of Bangladesh’s growing and aspirational consumer base, RANGS televisions offer modern technology, dependable warranty coverage, and excellent value for money.
Growth, Scale, and Market Leadership
REL’s growth story reflects remarkable evolution and strategic vision. What started in 1986 with a single **12-inch black-and-white television and one RCR** under the SONY brand has expanded into:
20+ international and local brands
450+ products across multiple categories
As of 2024, Rangs Electronics Limited stands at the forefront of:
* Consumer electronics
* Home and kitchen appliances
* Broadcast and content creation solutions
* Medical equipment technology
The company currently holds approximately 30% of Bangladesh’s electronics and home appliance market, making it one of the country’s largest and most influential players in the sector.
Nationwide Presence and Service Excellence
REL ensures unmatched accessibility and customer support through its extensive nationwide network:
90+ Customer Touch Points (CTP)|
450+ Authorized Dealers
70 Service Centers
Nearly 375 Mobile Service Units
This robust service infrastructure allows REL to deliver reliable after-sales support and customer satisfaction across urban and rural Bangladesh.
Commitment to the Future
Driven by innovation, sustainability, and customer-centric values, **Rangs Electronics Limited** continues to shape the future of consumer electronics in Bangladesh. The company remains committed to delivering world-class technology, maintaining service excellence, and building long-term relationships with customers and partners.
Rangs Electronics Limited showroom address & contact details
Corporate Office & Contact Information
Rangs Electronics Limited
Level-4, Sonartori Tower
12 Sonargaon Road, Banglamotor
Dhaka-1000, Bangladesh
Hotline (Saturday–Thursday | 9:00 AM – 6:00 PM):+88 09677 244 244
Email:[marketing@rangs.com.bd](mailto:marketing@rangs.com.bd)
Experience the legacy of innovation, quality, and trust.
Experience Rangs Electronics Limited.
RANGS Electronics Showrooms
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